Stages of the advocacy cycle
  • Problem identification 

  • Strategic plan 

  • Action plan 

  • Implementation 

  • Montering and evaluation

Strategic plan
Action plan

The action plan is where advocacy materials are created. These materials include informational brochures, infographics, and other communications collaterals to showcase the initial problem and proposed solutions that a group or individual is advocating for. 

Implementation of the advocacy strategy should be undertaken over a determined period of time. During this time, conversations between parties take place to try to reach a consensus on positions held. 

Monitoring and evaluation

Monitoring of the advocacy process is important to identify where improvements could be imrpoved in the future. Evaluation of the overall effectiveness of the advocacy campaign may continue on for many months, depending on the topic of interest. 

This page provides resources for self - advocates and organizations alike. The resources provide here are meant to guide an advocate through the advocacy process and provide them with examples of effective advocacy campaigns. 

An advocate is a process of making your voice heard in support or opposition to an idea. The target audience includes those in positions of power who can assist you in creating actionable change on behalf of yourself, a group, or cause. 

What is advocacy?

Ad advocate can be anyone who is anyone who is passionate about an issue who wants to create positive, actionable change, to improve a situation. 

Who can be an advocate?
Problem identification

Identification of a problem of interest to the advocate. This is something that can be worked towards through communication strategies. 

The creation of a strategic plan is one of the most important steps of the advocacy cycle. This is where you identify your key stakeholders, allies, opposition, and determine the most effective ways to communicate with each group to represent your position in the best light.